Build a bespoke language arsenal

and stop firing blanks online.

I don’t have to tell you how hard it is to stand out from the Internet sludge, so I’m just going to give you this.

The Internet’s first (and only) blueprint for designing a lexicon that lures.

In other words…

a system for building a stash of one-of-a-kind wording that makes you stand out online

without

#epicfails

or

a not-so-secret sex tape.

Because, let’s face it.

  1. Being boring is breaking you.
  2. Blending into the background is holding your business back from brilliance.
  3. Sitting in the shadows of the “greats” is slaying your star quality.
  4. Lingering between humdrum and happenstance is kinda hijacking all those sales you should be making.
  5. And the fierce, stalkery fans you love to hate? Well, there are none. In fact, you can’t even find your well-adjusted, tolerable ones.

You can’t afford to keep lurking in the digital dark.

And I mean that literally. Because presence = ££ signs.

If there’s one thing I know, it’s words. And the power of words.

You can’t beat or bully people into buying from you, but you can tickle and tease with the right turn of phrase.

How do you know that my word-weaving voodoo and I can make all the difference?

       I’ve built a blossoming business on my love of words, and that signature spice mix of mine has my people raving.


Seriously, every time I hit PUBLISH, it’s all kinds of crazy love coming my way. 

<< This is me.

Daire {n.} 1. Word-weaving wonder woman. 2. No-nonsense know-it-all. 3. Ghost-writer to the stars (in my eyes).

I’ve been writing stories since I was three, and now those stories help people make money online. If the diploma on my wall doesn’t convince you I know my thang, then how about this: I’ve read the dictionary. And not the mini college edition, the effing huge, cherry red Chambers Dictionary. Words are essentially in my blood at this point.

I’ve been a pro-ghostwriter for YEARS.

That means my proverbial bread and butter is in writing stuff that sounds like someone else… so I developed my one-of-a-kind framework for tapping into the mind and mojo of all my one-on-one clients, and now I’m bringing that to you.

Just imagine NOT feeling that little flicker of shame every time you send out your links.

By tomorrow you could have flipped that script.

You start your morning without the worries of all that un-created content haunting your to-do list. Because you’ve already done it.

You know how you always put off the ironing because it’s such an absolute ball-ache? Flattening out those curled up collars? It’s like some sort of witchcraft. Up to now, your writing has been the laundry pile of your business.

But now? Hell, no!

You can sit at your desk, churning out hooty soundbites to your heart’s content.

You don’t open your inbox to endless client whines or marketing mailers – it’s all heartfelt high-fives.

You’re not stuck with Farmville invites and random group notifications – it’s la-la-likes, comments and shares.

It’s people thanking you for making sense of it all.

It’s people laughing at your jokes.

It’s people wanting more, more, more of what you do, do, do.

You’ve made it. And it was a piece of (ooey, gooey, sweet and salty, chocolate peanut-frosted) cake.

*By the way, you can just pay someone to do your ironing. Or, like, buy wrinkle-free fabrics.

In other words…

You can get the raving recognition you deserve, without stocking up on sleaze, “faking it ’til you make it”, or filtering through freaks on Fiverr to do the work for you.

All you need is a Language Arsenal.

the bite-sized e-course designed to give you everything you need to be brilliant online.

In this module you will learn how to structure your language arsenal, and weave it into your working practice. This is where you’ll be learning where (and how) to do targeted, hit-and-run research that gets you the sparkle you need. By the end of this section you’ll have your focus and your strategy SORTED, and you’ll be all kinds of ready for the next (big, exciting) step.

In this module we’ll be delving deep into what makes you YOU. You’ll pick apart your special spice mix, and uncover the words, the quirks and the imagery that will help you communicate with clarity, cleverness, and more than a hint of cool.

In this module you’ll learn all about the technicalities of language – all those lessons you should have learned in school. By the end of this section you’ll understand how you can use different elements of language to sound so much better online, and you’ll be doing it with ease.

seriously dude, just imagine it.

  1. You no longer feel the stomach-squirming ICK each time you hit publish.
  2. Every step feels like a power move, because you know what you’re doing. And you know you’re hitting that spot.
  3. You write with pizzazz, personality, and most importantly CONFIDENCE. No more no-shows and clickaways – your people are there, and desperate for your very next word.
  4. You’re standing out in a way that makes sense for you and your business – bullshit marketing blueprints be damned.
  5. You get to be all #smugface and #blessed because you KNOW you’re sharing your message with punch, power, and pop.

so… what’s in this recipe for greatness?

I

10 short and sweet video sessions

Because I want you to weave this into your working day. I’m not trying to add more shit to an already crammed to do list.

An easy-to-implement Evernote template (+ tutorial)

So that you can streamline, swipe, and scribe your way to success without 12 apps and all the post-its.

A swipe file of tired terms and clichés

A.k.a the stuff you should avoid for kickass content (+ tips on what to do instead).

U

My top secret, hit-and-run research method

Uncover what your clients crave (so you can start giving it to them!)

h

The lowdown on language devices

Understand the mechanics of beautiful, effective writing so that you can create beautiful, effective writing.

A stash of hideously overused words...

… and pages of inspired, intelligent alternatives.

All for only £47.

frequently asked questions

Q. Is this a one-off payment or a monthly charge?

A. This is a totally one-off payment. No hidden charges. $47 and your freewheeling down to fierce and feisty language.

Q. How is this content delivered?

A. The Language Arsenal e-course is hosted on my private membership site, The Content Arsenal. As soon as you make your payment, an account will be created for you. Then, all you have to do is log on and dive into the good stuff!

Q. Can we get access to you if we need support?

 A. Absolutely! Simply hit the “contact” button at the bottom of every page and get in touch. I’ll get back to you within 24 hours.

Q. Realistically, how long will the course take me to go through?

 A. The 10 course videos are short and sweet. It shouldn’t take you more than an hour to watch all of these. I’ve tried to keep each activity digestible so that you can easily fit it into an already busy life. I’d say it will take no more than three hours to actually implement all of the exercises (but I wouldn’t expect you to do all of these in one go).

Q. Aren't industry buzzwords the way people will find you?

 A. Nope. Industry buzzwords are a way to ensure you blend in. Showing up with integrity, and doing things your own way is what will help you stand out in the hearts and minds of your people.

Q. You mention using Evernote - do I have to do that?

 A. Nope. Evernote is my tool of choice, and in this course I show you how I use it to house my own personal Language Arsenal. However, if there’s an app or system that you LOVE, use that. As long as you’re able to store images and take notes, it will work.

Not convinced?

here’s what my wording warriors have to say on the matter:

so you’ll get your mitts on…

I

10 short and sweet video sessions

Because I want you to weave this into your working day. I’m not trying to add more shit to an already crammed to do list.

An easy-to-implement Evernote template (+ tutorial)

So that you can streamline, swipe, and scribe your way to success without 12 apps and all the post-its.

A swipe file of tired terms and clichés

A.k.a the stuff you should avoid for kickass content (+ tips on what to do instead).

U

My top secret, hit-and-run research method

Uncover what your clients crave (so you can start giving it to them!)

h

The lowdown on language devices

Understand the mechanics of beautiful, effective writing so that you can create beautiful, effective writing.

A stash of hideously overused words...

… and pages of inspired, intelligent alternatives.

So NO more learning how to do what everyone else does. This is all about you, baby.

All for only £47.

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